Cannes Lions

MUM'S OWN RECIPE

McCANN ERICKSON LONDON, London / HEINZ / 2008

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Heinz knows that mums are the best at creating food for their babies. They also know that mums have tried and tested recipes that result in clean bowls and happy babies every time. Embracing this truth, Heinz have collected these favourite recipes from mums throughout the UK, and used them as the inspiration for their Mum’s Own Recipe range of jarred baby food. This way, with Mum’s Own Recipe, Heinz is passing around the best recipes from mums so that other mums can reap the benefits of happy and successful mealtimes.

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