Cannes Lions
TEQUILA\AUCKLAND / ASB / 2007
Overview
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Credits
Outcome
The Goodbye Landlord mailer struck a chord with tenants – causing 20% to respond (500% above target), and then 10% to make the life-changing step of taking out a 100% home loan (160% above target) – generating millions of dollars in new lending for ASB and an ROI of over 1100%.
Similar Campaigns
12 items