Cannes Lions
100% Human - Former Winner
HAVAS, New York / BROOKLYN FILM FESTIVAL / 2023
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Overview
Entries
Credits
OVERVIEW
Background
Artists and creatives are feeling threatened by the latest wave of A.I. developments such as Chat GPT and Midjourney.
Brooklyn Film Festival wants to show that human experience, good or bad, will forever give us the edge over computer generated creations.
Execution
A former college champion has not won anything since the age of 18.
He uses this life experience as inspiration to create a film better than A.I. ever could.
Outcome
The campaign was launched in mid April. Results and impact are not yet available.
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