Japan enjoys lots granularly classified varieties of meat. That’s why it’s impossible to tell one part from another unless they’re labeled. TV station, SBS’s gourmet show created a tool that allowed people to know more about and enjoy meat.

Karuta is an ancient Japanese card game where players would try and snap up the card that was being read, usually depicting nature and day-to-day life. So we took the idea of playing while learning and made poems for 100 varieties of meat.

TV station’s program promotions are always the same(program preview and its announcement by newspaper, posters etc.) We wanted to change the way and make it more meaningful to the audience.

By adopting Japanese ancient card game “Karuta”, we invented “100 meat Karuta” which is easily played by everyone and learned about meat in a fun way. We made it available for anyone by providing download version.