The 100 Years of Fitness video gained 2M views in two weeks and was featured by 295 news platforms and publications including Buzzfeed, TIME.com, Mail Online, Mashable, Distractify and ViralNova.

This low-budget campaign had a paid promotional budget of just £500, used for promotion on Facebook and StumbleUpon. However a successful outreach campaign engaged global audiences across blogs and influential websites.

On Twitter, the video was shared by influencers including Guy Kawasaki and UK Olympic champion Sally Gunnell.

The video’s accompanying webpage did more than earn coverage: it became a valuable resource for publishers, in addition to its target audience.

Facebook reach increased by 430%. Facebook page engagement rose 326%, elevating Benenden above key competitors. The video trended onto YouTube’s #PopularOnYouTubeUnitedKingdom playlist and Benenden’s YouTube subscribers increased by 800%.

100 Years of Fitness earned 90,000 social shares, many coming from the high-volume media coverage: the Buzzfeed editorial feature, for example, was shared 7,500 times. Referred website traffic has doubled year-on-year.

"The campaign provided a great way to differentiate ourselves in a particularly competitive market, and allowed us to show a completely different side to Benenden. The end result surpassed all our initial expectations.” - Marc Bell, CEO, Benenden Group