Cannes Lions
CLEMENGER BBDO ADELAIDE, Adelaide / BANKSA / 2008
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The Adelaide Fringe is the largest arts festival in the Southern Hemisphere. BankSA, the festival’s main sponsor buys tickets to the shows of up and coming artists and then hands these out for free. In other words, they put bums on seats. We took this concept literally and had a larger than life chair being chased through the city streets of Adelaide by a larger than life bum.
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