Established in 1918, Panasonic celebrates 100 years in business in 2018. Developing ideas to make lives better, the company has grown from an electric fixtures workshop to a trusted multinational provider of appliances.

For the 100-year celebration, our mission was to convey to the world Panasonic’s gratitude and pride and determination towards the next 100 years.

Each of the 100 super-short movies we created features a Panasonic product and the idea “100” represented in a unique and interesting way relating to the product and its features.

We chose 100 favorite Panasonic products, and produced a movie featuring each one based on the guidelines described below.

• Represent the idea “100” visually in relation to the features and uses of the product.

• Make the message truly universal, with comprehension independent of any one culture or language.

• Make the movies super short.

The 100 movies produced in accordance with these guidelines are now distributed worldwide on a variety of social media and other platforms.

Based on the example of these movies, similar movies have now been produced locally in many countries where Panasonic is active.