Spikes Asia

100 years of ideas

DENTSU INC., Osaka / PANASONIC / 2018

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Overview

Entries

Credits

OVERVIEW

Background

Established in 1918, Panasonic celebrates 100 years in business in 2018. Developing ideas to make lives better, the company has grown from an electric fixtures workshop to a trusted multinational provider of appliances.

For the 100-year celebration, our mission was to convey to the world Panasonic’s gratitude and pride and determination towards the next 100 years.

Description

Each of the 100 super-short movies we created features a Panasonic product and the idea “100” represented in a unique and interesting way relating to the product and its features.

Execution

We chose 100 favorite Panasonic products, and produced a movie featuring each one based on the guidelines described below.

• Represent the idea “100” visually in relation to the features and uses of the product.

• Make the message truly universal, with comprehension independent of any one culture or language.

• Make the movies super short.

The 100 movies produced in accordance with these guidelines are now distributed worldwide on a variety of social media and other platforms.

Based on the example of these movies, similar movies have now been produced locally in many countries where Panasonic is active.

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