Cannes Lions
McCANN ERICKSON ISRAEL, Tel Aviv / PELEPHONE / 2003
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A girl enters a tattoo parlour and decides to have a rose tattooed on her back. Instead a troll shows the tattoo-maker a number of big and multicoloured designs that he tattoo's onto the girl's back. When she sees them, she takes revenge on the troll by tattooing 'kick me' on it's behind.
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