The creative execution was relevant because we used Ford cars all through the event, 6 of Ford´s most emblematic models. They were important not only in the theater play and on the short stories but we created a special use for them on stage where they were displayed. We used them as dressing rooms for the actor to change their wardrobes live on the event. We turned cars into dressing cars. It was appropriate because we managed not only to show Ford cars as protagonists but to show the special bond between Argentines and Ford in this 100 years anniversary.

People were very receptive to our call to action done on Facebook, Twitter and banners posted on many website resulting in more than 11 thousand people watching the show online through the site. More than 11 thousand people enjoyed the show online through the site. According to a survey of opinion leaders in the Apertura magazine (conducted by SelConsultores) brand rose from 17 to 8 in the ranking of brands with best positive image of Argentina, and the event of Ford 100 Anniversary was mentioned as one of the most outstanding of the year. Another survey by theMercado magazine to Argentine businessman, the Ford brand (with a score of 8.35 in Value Perceived Quality) rose from 6th place it held in 2012 to be a leader in 2013.