The Ford Fusion Mixer allows users to "fusion", e.g. to mix different rhythms such as tango, country, rock, salsa and regaetton, among others, and share them with friends.The Ford Fusion played a vital role in the launch of the new sedan in the Hispanic market of the USA. Branded as "energy that moves you", the new Ford Fusion is associated with energy, emotion and rhythm. The website serves the purpose of branding and identifying potential buyers. Potential buyers are young men and women (college students and professionals) with a wide taste for music and an interest in new "gadgets".