Cannes Lions

1000 Back

SOMESUCH, Los Angeles / ADIDAS / 2024

Film

Overview

Entries

Credits

Overview

Background

The Samba, Handball Spezial and Gazelle appears several times in the clip, in different colorways and in different environments. The clip shows how a sneaker can be worn and styled in multiple ways - regardless of your background or identity.

Under the motto 'We gave the world an Original, you gave us thousand back', adidas encourages you to create your own story.

Execution

Adidas Originals celebrates the spirit of its classic silhouettes and the people bringing new meaning to them today.

Starring Carlisle Aikens, a professional skateboarder and member of the adidas Skate Team, the campaign visuals champion this timeless energy. A tableau of life seen through the story of a thousand originals, a single-take film captures a protagonist as they make their way through a street – along the way shining a light on the people, communities, identities, and subcultures that have made the Trefoil their own.

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