Adidas International briefed us to extend the offline campaign created by 180/TBWA online. The target groups were rugby fans all over the world. The Art of Rugby contains the art of the players, information about the Adidas players, the products and online extras. Every page in the 'book' features hand-painted backgrounds to strengthen the feeling of the player’s art, and animations between the sections strengthens it even further. During the campaign phase it also featured a community application where fans cheered for their favourite team and by doing so helped to show support for their country.