The brief: create a campaign that will attract local and foreign visitors to Artis, The Royal Zoo of Amsterdam. And set this iconic Dutch brand in a new, unusual and striking light. The ideal time to visit Artis is between Spring and Summer. The oldest zoo in the Netherlands is then in full bloom: animals, flowers, trees and plants at their most colourful. Colour was therefore our creative angle. From the 900 animal species that live in Artis and 1200 different varieties of flora, we selected the dominant colours and converted them into a unique 'Pantone' flyer. Thus creating the largest and most varied outdoor campaign Artis ever run in and around Amsterdam. Nearly every animal and vegetal could be seen somewhere: there were no two posters alike. A surprising campaign that brought extra colour to the city of Amsterdam, on behalf of the fauna and flora of Artis.