We are less ordinary than the other vodkas. We come from a less ordinary place. We are made in a less ordinary way. And we want to speak truthfully to our audience, to offer them something useful on the hard road from youth to adulthood. Wisdom. Wisdom from living a life less ordinary. So we travelled the world looking for less ordinary people with wisdom to share. When we found them, we went into their worlds. Spent time with them. Talked to them, often over a drink. Distilling down the wisdom their lives had taught them. The people we met, their ages added to 1000 years. And so we had 1000 YEARS of less ordinary.

Really, we just wanted to tell the truth. No actors. No posers. No imposters. Just real people, some famous, most not, all of whom had a lived a life and were willing to tell their story. After that, we had to make sure their collective ages added up to 1000 years.