As the number one e-commerce platform in Korea, Ebay Korea(Gmarket) believes that it is our responsibility to see beyond profit and create value that can improve the world.

Although the world has many problems, we decided to help the most urgent ones: the UN Millennium Development Goals.

Although first on the list, the goal to “Eradicate Extreme Poverty and Hunger” is still a critical problem in certain areas of the world. We planned to communicate this problem with the universal power of empathy.

One of ebay’s slogans is "Whatever it is, you can get it on eBay.” Through this new platform, we wanted to expand the definition of “whatever” from trading goods under market norms to doing good and saving lives. Ultimately, we wanted to empower consumers to become active global citizens who care about the invaluable sanctity of life and caring.

In just 1 month, The 1.25 Miracle Market was heavily covered in social and mass media. And had a total of 500,000 page visits, 16,000 creative works were sold. Through these efforts, we could feed the children in Malawi, Africa for a total of 160,000 days. However, this is only the beginning; the project continues even as we speak.