Tokyu Hands is a retail chain that mainly sells everyday goods and household equipment.They are well-known for offering an exceptionally wide range of items, which even extend to tools, materials, and supplies that are used by professionals in specialized fields. Stores can be found nationwide, all of them providing a rich variety of choices under the corporate philosophy of “bringing handmade back.”It was a campaign designed to promote the Sept. 1, 2007 opening of the new Tokyu Hands store in Ginza.

The campaign used OOH, newspapers, TV, store shopping bags, and the Web to show various versions of the Tokyu Hands logo that were handmade by 70 female university students.