The website allows you to virtually hire a killer to assassinate your friends. You choose a hitman, provide your friend’s email address and photo and in a few seconds the website generates a movie-like crime sequence featuring your friend being assassinated.

What makes it a striking experience is the unique 3D in-house designed technology we used that instantly transforms a 2D picture into a 3D face, which is then inserted into your typical assassination movie scene.An experience that is even more striking for your friend who receives an email announcing he has been assassinated, before he clicks and discovers the video of his own assassination.He will then be driven toward investigating, in order to find out who hired the killer. After a short investigation, if he finds out who did it, you will receive an email informing you that you, the crime instigator, have been arrested.

After only 6 months, we reached a record 22 million contacts and over a million assassinations on jetueunami.com!All that with no media budget to support this direct campaign.All that with no consumer database purchase.This meant a record cost of 0.01 euro per contact, including production costs.And more importantly this meant a dramatic audience increase among our designated target: in just 6 months the audience of 13ème Rue increased by 25% among 20-35 year-olds.