Alternate Reality Game to introduce two digital television channels in Holland: SciFi channel (science fiction) and 13th STREET (crime).

In this game, reality and the virtual world continuously interact.

Phase 1: Online countdown to an offline event. Audience shared the first clue with thousands of others via communities.

Phase 2: For 1 month, the gamers will receive clues in the real world + the virtual world, directly linked to the mysterious calibre of the channels. The better the gamers play, the more difficult the clues.

Phase 3: Finals with a breathtaking live pursuit in Amsterdam.