To serve consumers a seamless delivery of anywhere, anytime fitness content, we developed a scalable solution to contain an ever-growing library of workout videos and lifestyle and nutritional content. Radius can be used wherever, and whenever convenient. It works seamlessly across tablets, PC’s, smartphones, and even casts to your living room TV. This cloud based approach allowed us to create a unique personalized dashboard and data center that offers users intuitive access to fitness programs, and enables social interactions with trainers and other members on the go.

A first-of-its-kind fitness brand and convergent platform, the recently launched Radius Fitness quickly garnered national media attention. The product was featured in trades such as Variety, tech blogs including Engadget, and on air from The Today Show to Super Bowl pre-game programming. While a 30-day free trial attracted plenty of new members, our real goal was converting them into subscribers. Currently, post-trial conversion rates are meeting both industry standards, and our client’s expectations. More importantly, we’re seeing a consistent uptick in engagement, with the number of subscribers completing full workouts increasing every day — certainly not the drop-off that happens in health clubs. Lastly and most promising, our new subscriber weekly average has settled at 9%. This is an astounding—and happily unexpected—9000% growth rate projected over 12 months.