Fundación Puente 140 Social

It was an event to which Chile’s most influential twitter users were invited. We explained to them what the foundation is about and we asked them to re-tweet a message. Since each of them has at least 400,000 followers, the foundation’s message was a Trending Topic throughout Chile in just a few minutes. The press arrived at the event and they talked about the Foundation on the television and in the newspapers the following day.

The campaign was launched through an exclusive event called Fundación Puente 140 Social.

The campaign used twitter and Chile’s 140 most influential twitter users as its main form of media, which led our message to other forms of media.

In 2013, before the campaign, Fundación Puente was known by 1% of the Chilean population.

In 2014, after Fundación Puente 140 Social, it was known by around 57%.

- We were on the TV and in the press. We were covered by every Chilean television channel.

- In a few minutes we were a trending topic. In 20 minutes our message had reached a million people, in an hour it had reached over 5 million.

- People got to know the Foundation and its work. The client was invited to TV channels to talk more about the Foundation.

Everything went as planned. Even better. We created our event “140 Social” for the 140 most influential twitter users, but many more arrived. We talk about Fundación Puente and its work, we show the campaign, cases of scholarship students and after the sensitized, we ask them to re-tweet a tweet from the account of Fundación Puente.

The message spread so much that not only reached the most twitter accounts in Chile, if not also to the press, making the next day, we were in the leading newspaper of the country and in the main radio and television channels.

People became a medium. They participated actively in the campaign by helping us to send out our message on a massive level, so that all of Chile could receive it. More celebrities and well-known people got to know the foundation and became natural ambassadors for the foundation, faces for future campaigns. The investment was priceless, since $0 was invested in the project.