October, Week 1 Videos of UFO sightings in Galicia (north-west Spain) are uploaded to streaming video channels and social networks.Repercussion in regional radio and press.Terra, on top of the news.October, Week 2Terra broadcasts Spanish fighter planes chasing UFOs. Fishermen witness the scene and send a video to Terra.Another video reveals the low-level flight of two fighter planes.Wide national and international repercussion.October, Week 3Terra discovers new videos showing capsules launched by UFOs before crashing into the sea.The campaign concludes, revealing a tribute to War of the Worlds by Orson Welles.

• The videos had over 3,500,000 views in the first week.

• On YouTube, the main video was the most viewed in the world and the most commented on and voted for in Spain.• Although it was targeted for Spain, the video was viewed in every continent.• 43,600 blog posts and wide national and international media coverage.• The video had more than 300 spontaneous copies (spoofs).• Searches for the word "UFO" multiplied by 3 throughout the World (Google Trends).• Terra Noticias received 3,705,583 new visits to the channel, multiplying its audience by 30 (Site census).