As an Official Sponsor of the 14th Asian Games Busan 2002, Samsung Electronics is supporting the Asian Games programme with its own Sponsorship Promotion Site. The site is based on a creative concept that links with offline advertising and maximises synergy effect.The site introduces Samsung's activities as an Asian Games Partner and emphasises Samsung's various roles as a partner for the sporting events of all nations. While supporting Samsung's marketing activities throughout Southeast Asia by relating the positive aspects of sports with Samsung's image, the site offers a host of interesting and exciting information for users everywhere, including the latest news, screensavers, wallpaper, an interactive game, and introduction of Samsung's latest products.