Cannes Lions

15 YEAR EDUCATION LOAN

CONCEPT, Istanbul / SEKERBANK / 2011

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In Turkey every year, because of financial diffuculties thousands of students find themselves in state owned universities which are much cheaper but which have much worse education than private colleges. And usually in these old, state owned universities, they end up studying something that they are not really interested in.

In the film we see a teacher giving a really boring lesson for nearly 20 seconds without any interruption. The TV audience feel themselves as if they are in a boring university class.Super:If you don't like it, why take it?Student loans up to 15 years.

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