Cannes Lions
CONCEPT, Istanbul / SEKERBANK / 2013
Overview
Entries
Credits
Description
We see a middle aged couple sitting in their living room. Man calmly reads his paper, woman prepares some food. She decides to turn on the airconditioner, as the airconditioner starts to work a Bulgarian folk group dancing happily in the living room. Couple doesn't notice the folk group at all and continue their calm, silent life. Because as the rest of Turkey, they don't know that Turkey imports 75 percent of its energy abroad. Each time they turn on their airconditioner in their uninsulated home, they are making other countries happier without even noticing it.
Similar Campaigns
12 items