Research has shown that the best way to get convinced is a test drive, but fleet managers are not easily triggered to test an Alfa Romeo 159. That's why we invented 'the undercover test drives'.When a company called for a business related taxi, we sent the Alfa Romeo 159, which is not your ordinary taxi drive. The taxi driver suggested 2 options: either he drives the client to his destination at the regular fee or the client could choose to drive for himself. Without paying any fee!After the drive, the taxi driver handed out a fleet promotion.

During the campaign, 107 companies called our collaborating taxi firm.91 clients chose to drive themselves.

We filmed several trips and this movie was sent to a national fleet managers e-mail database. 588 e-mails were sent, the movie has been watched 421 times and Alfa Romeo received 89 quote requests.