The Alfa159 banner campaign, which aired between September 21 and November 20, was run on the principal Italian automotive web sites: Quattroruote, Infomotori and Clickar. When users clicked on the information sheet for a car from a competing brand, an "institutional" banner was displayed that picked up on the creativity of the poster campaign, along with an additional “interfering” banner showing the user the distinctive aspects of the Alfa159 as compared to the competitor.