Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. We came up with a straight to the point visual idea: we’re all in it together, up to our neck.

Creative framework :

Red colour = mercury in the thermometer = global warming = emergency

First we created an animated film that ran on all major French TV channels, to raise awareness about the project and get people to join the online movement. The film was backed up by prints, outdoors, skins and banners, and a dedicated website.

Finally the public joined in and began raising their voices online by changing their profile pic on Facebook and Twitter thanks to the twibbon.

+72,7 Millions impressions

+2,5 Millions views online

+640 000 #2CTROP on Twitter and Facebook

+5 000 profile pic #2CTROP in 10 days