How do you get people to act environmentally beyond just turning out their lights for Earth Hour?

Environmentalism isn't easy. But we wanted to demonstrate that it's not quite as complicated as they may have thought. So, we created a list of ten things people could do. The list however, was only complete when the lights went down.

The glow-in-the-dark poster, and other initiatives, helped to grow earth hour participation by over 20 percent from 2012.