Cannes Lions

2000GT SEV

DOF, Tokyo / TOYOTA / 2012

Film
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Overview

Entries

Credits

OVERVIEW

Execution

We created the new type of ev automobile,solar electric vehicle, by producing a super sports solar ev car, named 2000GT SEV.

Outcome

It generated over 3 million worth of free publicity with 0 media cost, and changed the way of thinking to EV car.

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