New to ESPN, the site for the 2006 FIFA World Cup needed to excite American fans and give them reason to cheer. The main intent was to tune-in, but any opportunity to educate fans on the teams and their stories was taken.Every team has its hero. Every country has its time. Thirty-two team murals, contained: team history, key stars, team attributes, desktops, downloads and a whole lot of national flavour. Daily “Never Miss a Match” emails also reminded fans of what to watch, when.For fans of soccer, fans of sports – for Americans new to the game, the site became a 10-minute tutorial.