Cannes Lions
OGILVYONE WORLDWIDE MALAYSIA, Kuala Lumpur / NOKIA / 2006
Overview
Entries
Credits
Outcome
Nokia.com.my now rakes in 130,000 visitors and 1.4 million page views per month. It’s ranked the top visited Nokia site in the world (tabulated across over 30 countries with a Nokia brandsite) and still going strong. One campaign saw contestants spending an average 25 minutes at the virtual event. Another recruited 15,938 new members in one month – 8 times the monthly average of 2,000. Each email sent achieves a 100% redemption rate for all offers within an average of 2 hours after blast-out.
Similar Campaigns
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