Cannes Lions

2006 IT CONFERENCE

OGILVYONE WORLDWIDE MALAYSIA, Kuala Lumpur / NOKIA / 2006

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Outcome

Nokia.com.my now rakes in 130,000 visitors and 1.4 million page views per month. It’s ranked the top visited Nokia site in the world (tabulated across over 30 countries with a Nokia brandsite) and still going strong. One campaign saw contestants spending an average 25 minutes at the virtual event. Another recruited 15,938 new members in one month – 8 times the monthly average of 2,000. Each email sent achieves a 100% redemption rate for all offers within an average of 2 hours after blast-out.

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