For this Infiniti M online ad, we had to inculde as many selling points as possible. The easy option would be to show the car and list the features. Functional, but boring. Instead, we realised that the features would speak for themselves if the consumer could take the car for a virtual test drive. By letting people choose a track and steer the M through it, we clearly demonstrated why this vehicle was superior on a number of levels. It's a classic case of hiding a lesson in a game.