Cannes Lions

EMERG-E

TBWA\G1, Paris / INFINITI MOTOR COMPANY / 2012

Overview

Entries

Credits

Overview

Description

The 2012 Geneva Motor Show saw the launch of Infiniti’s latest inspiration, the Infiniti Emerg-e, a high performance electric car, the likes of which have never been seen before.This new form of electric power required a new form of reveal. So we delved into a bolt of lightning to show its magical, colourful radiance.Infiniti Emerg-e is a car with two personalities. The stealthy urbanite that transforms into a powerful beast on the racetrack. Once again, lightning, with its alluring yet dangerous duality was the perfect match.

Similar Campaigns

12 items

Shortlisted Dubai Lynx
Drive Back

TBWA\RAAD, Dubai

Drive Back

2019, INFINITI MOTOR COMPANY

(opens in a new tab)