Cannes Lions
WUNDERMAN IRVINE, Irvine / LAND ROVER / 2007
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The 2007 Range Rover will “elevate your perspective”.Once your overall perspective changes, you will be able to see the extraordinary around you. The microsite demonstrates the Range Rover on the top of the bluff, it is only at this point can one then truly appreciate the entire sand art. The microsite is then displayed within the perspective of the driver and the artist. Our hidden perspective is provided via The Reveal Lens which, when discovered and activated, uncovers images in the background and pairs them with stories of how unique perspectives throughout history have changed the way that we see the world today.
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