• Mail sent to 8.000 RANGE ROVER drivers and drivers of competing luxury car brands, mostly selected female target groups!• An 8.5% response rate – almost three times higher than the automotive Industry’s average of 3%.• Well over 300% higher than target - during a time of declining 4x4 sales.• Better still: this package was exceptionally affordable, costing only 39 Cent/piece.• 14 cars were sold directly to recipients of the mailing = a revenue of 120.000 Euro/vehicle• Total costs of 3.120 Euro generated total revenue of 1.680.000 Euro!