Cannes Lions
BACKYARD, Los Angeles, Ca / MTV / 2010
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Andy Samberg, host of the 2009 MTV Movie Awards, for a droll campaign of micro-mentaries promoting the 2009 MTV Movie Awards Show, which aired live last May. Employing the talents of hot, young comedic celebrities -- including Will Arnett, Jack Black, Michael Cera, Cuba Gooding Jr, Anne Hathaway, Rashida Jones, Eva Mendes, and fellow SNL cast member Bill Hader – Samberg stars in a series of eight promos, parodying the iconoclastic categories of the popular award show. Bringing Samberg’s signature absurdist humor to light, a hilarious, lowbrow spin is put on highbrow Hollywood fare. Here are three of the eight for your viewing enjoyment.Thanks
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