Social outreach and buzz marketing: Outreach started gradually, beginning with everyone connected through production: artists, activists, community and tribal leaders.

During research, we met key influencers. They connected us with Native American influencers, bloggers, and local celebs across all platforms with active fan bases. We also reached out to Twitter influencers with Millennial followers, resulting in 15MM impressions and 2,200 mentions to date on Twitter.

Our countdown to premiere included 20 pieces of targeted content. Many posts leveraged new Twitter / Tumblr In-Stream video capabilities, which accelerated our video shares - all linking back within Facebook, driving additional shares/comments/likes.

Our Facebook premiere went viral, breaking records with 4.4MM+ views and 75k+ shares (becoming MTV’s most viewed/shared Facebook video ever!), with 197k+ likes and 27k+ comments like "Who's proud to be Native American? I am!!"

The show gained +410MM press impressions. Capitalizing on initial impacts, The White House featured us at a screening and panel discussion for their December Generations Indigenous Conference.

By introducing these Native youth stories with music as a universal connector, viewers relate in ways that elevates their message, inspiring not only a community but an entire generation.