Vote America wanted to make a statement about race in politics. We spent three days creating the image. On the Friday before the election we sent an email with the image attached to 75 people with the request that they pass it along. We ran the image in print. Saturday the image was posted on thecoolhunter.net with an interview of our CCO. After appearing on thecoolhunter, the image was posted on almost every major influential political and cultural site. The news networks followed suit. CNN covered it as a news story and held a panel discussion around the image.

More than 37 million people viewed the image in five days. It was mentioned over 9,000 times on blogs and websites as well as covered by CNN, Reuters, numerous newspapers including The French national daily Le Monde. CNN held a panel discussion featuring a representative from the agency. Schools in three states used the image as the basis for a lesson plan.