On November 1st, Vote America released a simple, powerful visual that switched the colours of the two candidates and asked Americans to “Let the issues be the issue”.We spent three days creating the image. On the Friday before the election we sent an email with the image attached to 75 people with the request that they pass it along to their friends. We also ran the image in print. On Saturday the image was posted on thecoolhunter.net along with an interview of our CCO. Within a very short time after appearing on thecoolhunter, the image was posted on almost every major, influential political and cultural site. The news networks soon followed suit. CNN covered it as a news story and held a panel discussion around the image featuring a representative from the agency.More than 37 million people viewed the image in five days. It was featured and discussed in blogs and websites as well as being covered by CNN, Reuters, and numerous newspapers including The French national daily Le Monde. CNN held a panel discussion featuring a representative from the agency. Schools in three states used the image as the basis for a lesson plan.

We spent three days creating the image. On the Friday before the election we sent an email with the image attached to 75 people with the request that they pass it along to their friends. We also ran the image in print. On Saturday the image was posted on thecoolhunter.net along with an interview of our CCO. Within a very short time after appearing on thecoolhunter, the image was posted on almost every major, influential political and cultural site. The news networks soon followed suit.

The effect was global: The image was covered by news networks including CNN, BBC and Reuters, blogs such as Cool Hunter, Gawker and hundreds of others, and was the top item on Digg. It appeared in the UK Guardian, the cover of a French daily newspaper Le Monde and it was even taught in schools on election day. Immediately the blogs and news networks picked it up, a global discussion was underway, and by Election Day 37 million people had seen the image. It was mentioned over 9,000 times on blogs and websites. CNN held a panel discussion featuring a representative from the agency.