Cannes Lions

2012 YEOSU EXPO HYUNDAI PAVILION

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2013

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Overview

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Credits

OVERVIEW

Execution

① ‘Mobility’ Concept reflects the Hyundai, Let's make 'a Moving wall'!

After many experiments, Hyundai have made Hyper Matrix out with 3,500 cubes.

② The World's first and biggest, Hyper Matrix Display.

It’s like 3D movie without 3D glasses when the moving particles reacts to display.

③24 Meters width, 14 Meters height, and 12 Meters depth.

Mapped a Full 3D video that is 8 times the size of a HD video.

④Created an interactive platform that make lights energy,

reacts to the movement of audiences.

Outcome

The performance that never lost the audience’s eye even for a moment.

This is the true achievement of Hyper-Matrix.

① This is new technology.

Hyundai Motor company’s mobility and new art technology generated an artistic synergy effect.

② 1st place for the whole exhibition from 2012 Yeosu Expo.

③ 740,000 Comments on Online.

④ Media and YouTube has praised it as an unique and creative performance.

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Next Awaits

2020, HYUNDAI

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