Cannes Lions

CARS

JUNG von MATT, Vienna / MERCEDES BENZ / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

In sales rooms, historic models with fictional forerunners of today’s innovations were given to the clients.

Outcome

Not only did we receive many positive reactions from our clients, furthermore the interest in innovative safety and comfort features in Mercedes-Benz cars increased significantly.

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