Cannes Lions
FAW AUDI SALES CO., LTD., Hangzhou / AUDI / 2023
Overview
Entries
Credits
Background
The facelift model of Audi A8L is more than just another testament of human technology. It’s also an epitome of a century-old perseverance in manufacturing the very best of quality cars.
The signing of Andy Lau is a marriage made in heaven with both embodying similar convictions and virtues.
Execution
The choice of the evergreen Andy Lau - one of the most eminent figures in the Chinese show business even after 40 years - as Audi A8L spokesperson is a deliberate one. They both uncannily share the same values in terms of paths to progress - hardworking, resilient and ever seeking to improve.
In the film, they are like soulmates on a journey of reflection. Notably extolling the virtues of resilience being key to broadening their respective outlooks on life.
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