The year 2023 is the 50th anniversary year of Shibuya PARCO. For the holiday campaign planned under the annual theme of "Tradition and Innovation," we took on the challenge of creating visuals using image-generating AI.

The movie linked to the graphics was created by mixing several technologies of generative AI. The space surrounding the AI models in the graphic expands rapidly, and a mysterious world appears.

PARCO's raison d'etre is to be the first to adopt new technologies and new talent, and to bring something unprecedented to the world.

Through our stores, outdoor advertising, web, SNS, and fashion media, we will achieve the greatest ever brand awareness and engagement.