We dedicated our CSR project to the most topical theme of 2018: 2030.

We transformed the Calendar into an artistic megaphone for spreading the message of UN.

“What are you doing?” is a question we should be asking ourselves every day. And at this moment in time, it is the most important one a calendar can remind us of.

Like Lavazza there are countless individuals who are fighting in the front line to build the future we all wish for.

We asked 17 of them to stand up and show their commitment, by featuring on this Calendar. They told us which goals they are fighting for. We believe that from them and alongside them, a positive revolution can see the light. One that is capable of awakening consciences and bringing that future within our grasp.

“The world is changed by your example, not by your opinion”. What are you doing?

In April, we received the okay to proceed from the UN.

Between May and June we contacted, photographed and filmed the protagonists and told their stories.

On 29 November we presented the Calendar and launched #whatareUdoing through influencers and testimonials.

Now the project "2030 What are you doing? is continuing on tv and social networks, in schools, public squares and museums as a travelling exhibition.

In autumn for Artissima (http://www.artissima.it/site/?lang=en) we’ll continue our journey to 2030 with huge street art projects in the city of Turin.

#2030whatareUdoing obtained more the 11 million impressions.

291 national and international articles talked about it the day after its launch.

Following Lavazza’s example, dozens of Italian companies subscribed the Global Goals Agenda.

For the first time inItaly the Council of Ministers approved a National Sustainable Development Strategy.

More than 220 events throughout the Country.

And above all a new global awareness.