Collaborating with Artnom to express the various flavours and high quality of Cle d’Or, we exhibited works in the colours and characters which our main target - young women in their 20s and 30s – prefer, and attached character images on the front glass panel to attract audience.

During the collaboration with the students in the visual design, we let them produce various works such as cushions or mobiles which expressed what they felt tasting Cle d’Or. Those works, which enhanced our brand image highly, were replaced with new ones every week while the pop-up store was open.

Considering the floating population in the Itaewon area and the number of visitors to the website, this campaign was exposed to about 4.9 million people for 4 weeks (31 days). More than 20 thousands participated in the actual pop-up store.