Sky One asked us to develop a campaign to promote day 6 of ‘24’.

The brief was to develop an engaging online experience that would appeal to both hardcore fans and people new to the show. Our solution was to create a multi-channel (web/mobile/email) alternative reality game (ARG) where consumers signed up to become a CTU Agent and complete a mission for CTU and Jack Bauer. Passcodes were embedded in TV, online ads, press & outdoor directing people to www.ctuagent.com where users found themselves at the centre of 24 style experience. To play:Go to www.ctuagent.com/demo.html Use passcode: D9D5JJ (UK mobiles only)