Sky TV’s ad campaign for the upcoming Italian soccer league in HD.In Italy there are two ways to watch soccer on TV (Sky and Mediaset) and even though they may look alike... they’re really not that similar.Just like the protagonists of this campaign, where even if it’s the same footballer, one version of him looks handsome, the other… decidedly less so.This is because football is just more beautiful in HD.

And there is only one TV where you can watch it in the full beauty of HD: Sky.