This wasn’t just a communication to create awareness, or to get a game demo out to fans, but to reward and remind them that Sony and PS2 know about the excitement and interaction of action games and also the thrill of being part of new releases. The campaign has recently launched, so detailed figures are unavailable, however, early consumer feedback shows that an involving experience is proving effective. As of March 18 (1 day after launch) 24: The Game went straight in at number 3 on the PS2 sales charts.