Cannes Lions
THESE DAYS, Antwerp / NOKIA / 2007
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Right before Halloween, Club Nokia offered their members a free software download for their mobile phone: the Spooky Sounds Generator (SGS).You could use the SSG to have conversations in true Halloween style: hitting the phone keys while you were talking unleashed a bunch of creepy sounds to spook your friend and have a laugh!The free software download fits into Club Nokia’s strategy to reward their customers for their loyalty (it’s fun and sympathetic to get this kind of software for free) and show them how they can get more out of their phone!
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