Cannes Lions
MAYO DRAFTFCB, Lima / SPDA (PERUVIAN SOCIETY OF ENVIRONMENTAL LAW) / 2012
Awards:
Overview
Entries
Credits
Description
SPDA (Peruvian Society of Environmental Law) is a Non-Governmental Organisation focused on watching and monitoring the environmental policies within the Peruvian territory. It acts as intermediary between the Peruvian state and the private initiatives that may affect the good conservation or natural resources. They were celebrating 25 years of its existence.
Execution
We made pictures of actual Peruvian trees with no Photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with our commitment to the nature as our only army: for 25 years, keeping our trees as they are and as they should stay.
Outcome
1,000 posters were placed in the most important private companies, official institutions, universities and NGO’s that are somehow related to environmental-sensitive projects. It ran 3 times in a weekly political press magazine named ‘Siete’. Awareness towards SPDA’s 25 years increased when its former director was named the Secretary of Environmental Affairs for Peru.